Wholly Craze

Fave Spot

Wholly Craze

Originally a mobile fashion boutique based out of the Denver Metro area, Wholly Craze now has a beautiful boutique location located in the new Edgewater Public Market. The boutique specializes in women’s clothing and accessories, sourcing many of their items from brands made in America. We recently met with the owners, Jackie and Rayo, to learn more about their shop, and their journey to opening their boutique.
Rayo had always loved fashion and dreamt of opening a store. In 2017, when Rayo met Jackie, who at the time was dating her son, she learned about her background in fashion. One day, with her son’s permission, she asked Jackie if she’d like to work together and open a store. Jackie said yes, and four years later, they are the proud owners of Wholly Craze.
Jackie brings to the business an extensive education in fashion, including time at Parsons, the Paris American Academy, and locally at Colorado State University. She also interned at a small atelier in Alicante, Spain with designer, Juan Vidal.
As they began talking, their original plan was to open a storefront in Cherry Creek North. After attending MAGIC Las Vegas and completing their first buying trip, the plans for the CCN storefront fell through, so they pivoted and decided to open a mobile boutique instead! It took two weeks to purchase and frame a truck and get it ready for business, and in May 2018, they launched their exclusive collection of clothing and accessories. 
After two years working out of the truck and attending several pop-up events throughout the city, they decided it was time to open a storefront. They chose a space inside the newly completed Edgewater Public Market and opened their doors for the first time in July of 2020. 
While they have something for everyone (home goods, clothing, and accessories) their assortment caters to young adults transitioning to the professional setting. They like to find pieces that are classic, trans-seasonal, and will last for a long time. Jackie describes the store as classic and minimalist with a touch of free spirit.
About half of the brands Wholly Craze carries are from U.S. made brands. They also sell locally made bath bombs from Vital You, which was started by a Boulder resident, Jenna Switzer. Ranging from regular, mini, CBD infused, and Wholly Craze’s signature bath bomb, there is something for everyone!

What is the Story Behind the Name Wholly Craze?

Jackie: “Wholly Craze is actually the name of a business I started in high school. It was an elevator pitch, custom design concept. I stopped the business when I went to college, but when Rayo and I were trying to come up with a name for the boutique, we decided to bring it back! We both loved how it is unique and has a nice ring to it.”

Tell Us About the Handmade Jewelry Collections You Carry. We Know That Some Are Locally Made. Who Are Some of the Local Businesses You Source From?

Jackie: “All of the jewelry lines are handmade. We try to select versatile, classic and dainty pieces, and have connected with several other local makers at pop-ups like the Denver Bazaar. That’s where we met Rustic Souls, who makes beautiful crystal earrings that are very popular.” [so much so that they were all sold out when we were at the store!]

Check out Wholly Craze in person at Edgewater Public Market or online. If you mention this article or Sloans Lake Agent, you will receive 10% off your purchase.

Instagram: @whollycraze
Facebook: @whollycraze
Store Address: 
5505 W 20th Ave Suite 133, Edgewater, CO 80214
Store Hours:
Monday: Closed
Tue-Thu: 11AM - 6:30PM
Friday: 11AM - 7PM 
Saturday: 10AM - 7PM
Sunday: 10AM - 6:30PM


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