Nurture A Wellcare Marketplace

Fave Spot

Nurture

Nurture, A Wellcare Marketplace located on the edge of the Highlands and Sloan’s Lake, serves as “a place where food, beauty and wellness meet”. Housing over 60 independent beauty, wellness, fitness, cafe, and retail businesses, Nurture is a great place to take care of your whole self while supporting the local community; a win-win! We feel a sense of calm each time I step inside, and am thrilled to welcome them to the neighborhood!

We recently had the opportunity to interview the Nurture leadership team to learn more about this amazing Wellcare Marketplace.

What’s Nurture’s Story? Where Did the Idea Stem From?

Nurture: Founded by co-founders Peter Strauss, Dr. Nikki Dority, and Kelly Campbell, Nurture is inspired by the [desire] to create a welcoming space for providers of all forms of wellness, health, and beauty, as well as a place that is ‘home for the whole human’ (Nurture’s motto!)

The three founders also wanted to create a community in which these Wellcare service providers could easily collaborate, which in-turn would allow for the greater community to easily access holistic self-care.

What is the Background of Nuture’s Brick and Mortar Building?

The building was originally a school called La Escuela Tlatelolco. La Escuela was an amazing school that provided quality education for Latino Students with a big focus on social justice and equanimity. The school was an educational product of the Chicano Civil Rights Movement. On July 12, 2017, Westword* Editor Gabe Fine wrote, “After 46 years, Escuela Tlatelolco, a dual-language alternative school founded by legendary Chicano activist Rodolfo “Corky” Gonzales, graduated its last class, and put its building in northwest Denver up for sale.”

The company that bought the building before selling to Nurture in 2018 did a full Core and Shell construction project, so when we purchased the building, we had a “shell” to create within. The original building had a palette of beautiful windows, terra cotta insulation ceiling tiles, the ruddy and exciting external walls, and some limited infrastructure. We were delighted to keep original details and quirks, like a piece of educational art on the concrete walls inside NINE [Nuture’s event space] as well as curious details along the external brick walls.

The mural on the exterior was created and painted by Becca Reitz and Adam Vicarel, local Denver artists. They do not work for Nurture, but they visit often. They also had a hand in creating many of the various branding features for the overall Nurture brand, including the logo.

"When it came to designing Nurture, we wanted every aspect to be intentional, from the lighting and how it interacts with visitors’ moods, to the small points of discovery sprinkled throughout the space. Every decision that went into the creation of this concept was purposeful while honoring the history and heritage of the building and neighborhood,” says Co-Founder Dr. Nikki Dority.

What Are the Different Businesses Housed Under Your Roof? Are They All Local? Did You Have an Idea of What Types of Businesses You Were Looking for to Makeup Nurture?

Nurture’s unique ‘whole for the whole human’ approach to health and wellness – with over 60 providers, an in-house café, fitness studio with workout classes, a Pilates studio, childcare, and events – makes it seamless for the community to find all the things they need under one roof.

All of Nurture’s providers must align first and foremost with Nurture’s core values – collaboration, community, quality, and compassion. For the Nurture team, decades of experience doesn’t necessarily matter; [we are more] interested in contributing to the larger community, both locally and globally, and the greater good.

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